Customers are more demanding than ever before, making Customer Experience (CX) a key differentiator to help brands stand apart. According to a recent study, 77 per cent of customers said they would take their business elsewhere if they received poor service. What customers value most from companies is personalised service and a deep understanding of […]
We take a look at Google’s offering to marketers as the chosen alternative to third-party cookies. What is Google trying to achieve with FLoC? How does it help marketers? Will marketers be able to shrug off the age-old tradition of working with third-party data and adopt data hygiene in their process? Cookie – Thou Shall […]
Data is the fulcrum of the fast-changing digital marketing landscape. It is omnipresent, and how marketers collect, analyse, and utilise it is vital. The changes in privacy laws worldwide, Google’s decision to finish the third-party cookie have sparked many discussions. While customers expect content to be tailored to their preferences and needs, they’re also demanding […]
Cisco Systems Inc announced the launch of new products to help mobile network operators manage increased data traffic generated by the work from home (WFH) because of the pandemic and as the 5G rollout connects billions more devices to the internet. Remote healthcare services, streaming video and gaming and homeworking have led to a 25 […]
The business registration and licensing (BRL) sector in the Dubai department of economic development (DED or Dubai Economy) and US e-commerce giant Amazon recently launched a new programme to support DED Trader license holders by providing interactive e-learning content to help them thrive in the digital economy and grow their businesses online. DED Trader is […]
Gupshup has announced that it had raised $100 million from investment firm Tiger Global Management, valuing the messaging services provider at $1.4 billion. The company, which had its last funding round about a decade ago, said it saw greater investor demand than anticipated and would raise additional funds as it looks to scale up its […]
By 2025, four-fifths of all business-to-business (B2B) sales interactions between suppliers and professional buyers will take place in digital channels, according to a new whitepaper recently released by DHL Express, which predicts strong growth for the B2B e-commerce market in the coming years. The study was titled ‘The Ultimate B2B E-commerce Guide: Tradition is out. […]
Egyptian digital payments provider Paymob has raised $15 million in a new funding round led by UAE-based venture capital firm Global Ventures. The new capital is part of the second tranche of the company’s Series A fundraising activity. Last year, the company raised $3.5 million as part of the first tranche. The investors in the […]
Abu Dhabi Islamic Bank (ADIB) has announced a new collaboration with IBM to fast track its transition into a modern, digitally-led Islamic bank, using IBM’s hybrid cloud solutions based on Red Hat OpenShift. The partnership will help enhance ADIB’s digital infrastructure, modernise operations and automate processes, enabling its employees to focus on serving customers better, […]
Apple’s new App Tracking Transparency (ATT) feature hasn’t been publicly released yet, but a Chinese state-backed ad technology wants to circumvent it. ATT is due to be rolled out alongside iOS 14.5 sometime this year. The feature, which has drawn both praise and criticism, will allow users to control whether their data can be shared […]
