Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed all that. Every second we create 2.5 quintillion bytes of data, of which 90 per cent has been created just in the past two years. This is referred to as Big Data, simply because of […]
Salesforce, the global leader in CRM, announced that Gartner, Inc. has, positioned Salesforce as a Leader in its 2019 Magic Quadrant for Multiexperience Development Platforms (MXDP). “The Fourth Industrial Revolution demands every company meet their customers and employees, wherever they may roam,” said Sarah Franklin, EVP & GM of Platform, Trailhead & Developers at Salesforce. “Salesforce […]
HubSpot announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers. Growing businesses often suffer from app overload – […]
Salesforce, the global leader in CRM, announced that the company was named a leader by Forrester Research in its report, The Forrester Wave™: Data Management Platforms, Q2 2019. Salesforce’s Data Management Platform (DMP), Audience Studio, is part of the Salesforce Marketing Cloud, which enables marketers to know, personalise and engage their customers across every touchpoint. […]
CRM and Marketing Automation may seem the same, but actually, they serve two distinctly different purposes. Confused between CRM and Marketing Automation? You are not alone. Some of the biggest companies mix up the two often. So understanding the difference can give you that edge over others Begin with the most essential, defining the two […]
Small businesses recognise the value of digital marketing, but lack the necessary budget and resources to maximise their efforts, according to a new survey. Almost one-third of small businesses (31 per cent) concentrate their digital marketing efforts on increasing sales, but most aren’t prioritising engaging current customers. This data comes from a new survey by […]
Customer Relationship Management (CRM)resonated for almost two decades, however, it is time to move ahead Today, marketers are striving to give customers a superlative ‘experience’ and not just manage the ‘relationship’. Enter CXM Exit CRM. Marketing can no longer operate in silos. CX-driven marketing requires behavioural data (social, web, media), CRM, After-sales, Financing, and so […]
CRM giant Salesforce announced on Monday, June 10, 2019, that it is buying big data company Tableau Software for USD 15.3 billion in an all-stock deal, marking the biggest acquisition in the company’s history. “We are bringing together the world’s #1 CRM with the #1 analytics platform,” said Marc Benioff, Chairman and co-CEO, Salesforce. Announcing […]
Marketing Technology platforms are becoming the core of the marketing world today. In some cases, marketing activities have been delegated to MarTech stacks. In many others, it is touted as a differentiator. Right? Wrong? Alternatively, a mix of both? Well, the judgement is still out. The fact is MarTech stacks are here to stay. However, […]
