Kearney has been using broad-based consumer surveys to trace purchasing patterns in the UAE since the Covid-19 outbreak last year, looking to quantify some of the unprecedented changes that have unfolded due to an economic squeeze, risk of infection in public places and a wider shift in perceptions. The impact has been tangible: back in […]
In a competitive, on-demand world, customer expectations push brands to work harder and smarter with their data. Meanwhile, COVID-19 forced a broad shift to digital channels at the same time as marketers faced third-party cookie loss and increasing data privacy regulation — a perfect storm of issues that proved a first-party data strategy is the […]
Consumer confidence is rising in the Middle East region. The PwC Middle East 2021 Global Consumer Insights found that 58 per cent of Middle East consumers confirming that they have become more optimistic about the economy. Despite this confidence, the survey, titled More digital and sustainable: post-pandemic priorities for Middle East consumers, indicates that the […]
COVID-19 has changed the game for the marketing industry. New consumer habits and expectations, as well new work processes, require marketers to evolve and adapt — without the benefit of established playbooks. How quickly marketers can adjust to the fundamental shifts will likely determine their success going forward. Though changes to consumers’ mindsets and workplace […]
Facebook Inc launched its own Clubhouse-style live audio rooms and a way to find and play podcasts on its platform, marking a push into social audio by the world’s largest social network. Facebook’s rollout of a potential Clubhouse rival follows the explosive early success of the invite-only live audio app, which became a hit as […]
AppsFlyer, a marketing measurement leader, has released the 2021 edition of The State of Finance App Marketing. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132 per cent leap globally in downloads […]
From live streaming prayers to prevent any potential spiritual vacuum to rustling up meals using recipes on YouTube, Muslims around the world are going high-tech We are in a pandemic mode for over a year now. But just as Ramadan has been extraordinary last year under the Covid-19 lockdown, this year as well, it will […]
Spotify purchased Betty Labs, the creators of sports-focused live audio app Locker Room. Though the terms of the deal have not been shared, Spotify has said that it will use the acquisition to accelerate its entry into the live audio space – a space that is, currently led by Clubhouse. Clubhouse has seen rapid growth […]
Lingo Communications announced that it recently completed the implementation of its Cloud Contact Centre solution to power Tahoe Forest Hospital’s new Covid-19 Call Centre service. The rapid implementation of the Lingo Cloud Contact Centre solution was an amazing accomplishment. This truly life-saving implementation was deployed in less than one week to meet the urgent need […]
Being quick, nimble and responsive to change are the key features of Agile marketing, which is crucial in the present situation Agile marketing is taking centerstage as more and more businesses are opting for it, due to the unexpected pandemic. It’s also in trend because of the major shift to digital channels. Covid-19 has prompted […]
