Outbrain, the world’s leading discovery and native advertising platform for the open web, released the full results of its recent native advertising omnibus survey. The survey, which focused on how consumers feel about native advertising across social platforms and media publishers. Segmented by different age groups (Millennials, Gen-Xers and Baby Boomers), participants were surveyed on […]
Sitecore®, a global leader in digital experience management software, announced the launch of Sitecore® Content Marketing Platform (CMP). The stand-alone technology will improve the efficiency of marketers by merging strategic and project planning with content creation, management, and analysis into one unified platform. The new offering is a lifeline to marketers who have been increasingly […]
Content Marketing is all about personalising your message to your market. Have marketers in the Middle East mastered this skill? Content is now at the heart of any marketing strategy. A marketer must build a relationship with the target audience and prospective buyers to achieve the long-term goal of reduced marketing cost and increased customer […]
Study finds radio continues to reach more people on a daily and weekly basis than any other media and dominates consumer listening across all dayparts. Podcast listening experiences fast growth, especially among Gen Z and younger Millennials, as more people use podcasts as a daily escape. Rise of smart speakers adds to radio listening in […]
The holy month of Ramadan is upon us, it’s a time of spiritual reflection, self-improvement and increased devotion. It is a social season where communities celebrate and individuals connect with family and friends near and far. Ramadan is also a month in which people spend a lot more time online and social media consumption changes. […]
