Hootsuite, the social media management platform announced that it has joined the Content Marketing speciality within TikTok’s Marketing Partner Program, an initiative that makes it easier for marketers to scale their content on TikTok. As an official badged partner, Hootsuite has launched an integration that enables its customers to effectively manage, execute and optimise their […]
Digital marketing and branding agency LaneTerralever is acquiring Convince & Convert, a content marketing and customer-experience platform. By combining the practices of the two agencies, companies will be able to access the full scope of services needed to guide the customer experience journey, from initial insights and strategy to a complete portfolio of creative executions, […]
Semrush, an online visibility management and content marketing SaaS platform, announced that for a limited period of time it would offer certain Amazon Alexa Internet paid users a free subscription to its Trends traffic tools. To claim free access to Semrush traffic tools, Alexa Internet users may simply follow a link, fill in the survey […]
Marketers who take advantage of no-code and low-code platforms now will have an edge over others. Those who ignore the shift may soon be relics. Marketing teams and the way they function have gone through some serious evolution in the last decade. Marketing and sales tasks increasingly blur into each other since the funnel is […]
Companies that lead with purpose and build around it can achieve continued loyalty, consistency and relevance in consumers’ lives. It has become increasingly important for enterprises, irrespective of size, to have a strong social media presence across various platforms and solutions to help manage the effort. Effective social media marketing helps customers connect with a […]
SkipCash, a mobile payment technology company, providing innovative and contactless mobile payment solutions to provide a safe payment service for individuals as well as merchants. SkipCash is the innovation of Qatari entrepreneur Mohamed Abdulaziz Al-Delaimi. He devised a product to meet the local fintech sector requirements and fill in digital payments gaps, decreasing the dependency […]
News Corp have forged a deal to purchase Investor’s Business Daily for USD $275 million. The now former O’Neil Capital Management-owned publisher will now operate under News Corp’s Dow Jones subsidiary, News Corp said in a press release announcing the move. Elaborating on the motives behind the acquisition, Murdoch-owned News Corp pointed to the Investors.com […]
Major shifts in consumer behaviour and engagement in the weeks leading up to and during Ramadan can be expected, according to the latest data from AppsFlyer and Braze. According to the study, these changes include an increase in mobile usage and consumer spending and customer acquisition and retention in the Middle East, presenting a golden […]
The world as we know is changing at a fast pace. The pandemic accelerated changes on many levels across industries. As people remained confined indoors, and all outdoor activities were severely restricted, online was the only way they could spend time with each other without flouting social distancing norms. The same applied to marketers too. […]
Vibe Martech Fest is renowned for having world-class speakers and thought leaders who use technology to power marketing. Here’s a look at some eminent personalities who are sharing their insights and knowledge on the market’s current state. Alastair Sherriffs Alastair Sherriffs started working in 2007 as an account manager and has worked with various organisations […]
