CDP

Latest Release from the CDP Propels Cross-Channel Customer Lifecycle Marketing to the Next Frontier BlueConic, the world’s leading pure-play customer data platform (CDP), today announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique […]

Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology  Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. Today the company announced the launch of its new product, […]

New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimise business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn. Tealium, the trusted leader in real-time customer data orchestration, today announced the general availability […]

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivalled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint. Leadspace today announced new real-time data connections planned for […]

Changes in privacy regulation, as well as updates from internet browsers, means that online marketing is facing one of the biggest shifts in digital marketing for over 20 years Third-party cookies, for 20+ years the fuel of online marketing campaigns, are gradually being phased out. A change with a lot of impact, but also one […]

This is a two-part series on how offline retailers in the Middle East can leverage the power of digital transformation to succeed through a customer-centric, data-driven mindset in the COVID-19 era $2.1 trillion. – That’s how much of a loss the global retail industry is going to encounter in the current COVID-19 situation – in […]

Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world’s largest email delivery and analytics engine that delivers over a third of the world’s email, today announced an integrated solution bringing brands real-time email delivery, intelligence, […]

Openprise, the leader in data orchestration platforms for marketing and sales, today announced the availability of Openprise Agile CDP, the first and only B2B Customer Data Platform (CDP) built on a data orchestration platform—a single, no-code platform that combines the best practices, business rules, and data needed to automate hundreds of business processes. Openprise currently […]

In today’s business world, the challenge posed by complex customer relationships has encouraged brands to look at Customer Data Platforms (CDP) to help unify customer data and provide thoughtful customer experience. CDP’s excel at collecting data about a customer journey, cleansing it and putting it together, offering marketers valuable customer insights to intelligently orchestrate experiences […]

The latest report highlights how internal silos, changing data privacy laws and confusion around what a Customer Data Platform (CDP) does is preventing companies from getting the most from their data. With the CDP space becoming more crowded than ever, there is confusion around what a CDP can and should do – as well as […]