A behavioural approach to personalisation in marketing can be just what a brand needs to properly engage customers. The big box department store chain Target wanted to enhance their personalised marketing strategy. The brand gave its customers individual ID numbers, which were used to store their information and track buying behaviour. They tracked those who […]
Impel (formerly SpinCar), a global digital automotive engagement software provider, and Tractable, the company developing artificial intelligence (AI) for visual assessment and disaster recovery, announced a collaboration that will enhance automotive digital merchandising with real-time damage condition reporting. Consumers engaging with Impel’s 360˚ WalkArounds on dealership website listings will be able to access detailed vehicle […]
5W Public Relations released their 2022 Consumer Culture Report, revealing younger consumers are leading the charge in embracing artificial intelligence offerings when shopping online. Over half of consumers between the ages of 16 and 44 report using artificial intelligence (AI) when online shopping. Of all consumers who report using AI, the following rank as their […]
Rand McNally, an innovative technology solutions provider for commercial transportation, has launched an advanced 2-way dash camera powered by market-leading Machine Vision (MV) and Artificial Intelligence (AI) telematics. The new camera, part of the Rand Video Telematics solution, is available for shipment and subscription now. Engineered to improve fleet and driver safety, Rand Video Telematics […]
Etisalat UAE announced that it is extending its collaboration with Amazon Web Services (AWS) to address the growing demand for digitalisation in different industries with use cases focussed on enterprises in oil and gas, manufacturing, and logistics. Etisalat UAE and the cloud provider will collaborate to build industry-specific solutions that offer low latency and high-performance […]
Laser-focused on high definition CX, SugarCRM is working on out-of-the-box solutions “Fifty-two per cent of sales leaders say their traditional CRM costs them revenue – that’s a frightening statistic. We believe firmly that it’s time to work smarter, not harder. It’s time for a change,” said Craig Charlton, CEO, SugarCRM. The last two years have […]
The convergence of blockchain and AI brings new value to finance and healthcare companies. More importantly, blockchain will increase human trust in AI Artificial Intelligence (AI) is here, everywhere. It is becoming a mainstream technology at organisations, according to a PwC report. However, a new study by Cogito found that 26 per cent of consumers […]
Mavenir, a network software provider, has launched the Intelligent IoT Platform (IIoTP), which applies artificial intelligence (AI) to data streams from IoT sensors. Maveni’s IIoTP can be deployed independently or with the Mavenir’s Intelligent Video Application (IVA) and other AI applications, on any cloud or on-premises hardware. It integrates with a variety of sensors, including […]
With codeless AI, marketers can now run experiments, discover insights, and take actions at a previously impossible pace Before its widespread use, artificial intelligence (AI) was treated merely as an experiment that only data scientists or coders would engage with. Today, data is generated from social media posts to user interactions with an application, and […]
Lucidya, the Saudi-based customer experience management platform, has announced its second round of funding of $6 million led by Rua Growth Fund with participation from M.A.L Ventures and AlRashed Group, and other international Venture Capitals. Existing Lucidya investors also participated in the round, including Venture Souq. Lucidya’s solution empowers organisations to understand and better serve […]
