Vericast announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok. Following a year of nearly 40 per cent growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant clients. The announcement is another example of the company’s broader […]
Why choose when you can have the best of both worlds? Hybrid work, events, business models, data storage and As-a-Service options have changed the marketer’s role.
In the GCC healthcare industry, technological development has helped redefine the doctor-patient relationship, says Rami Zahran “The GCC region is set to see a rise in smart rooms at hospitals to let patients perform routine tasks with ease and improve the patient experience. Through connected systems, process automation, patient entertainment, and education, and timely alerts, […]
Kyndryl, an IT infrastructure services provider, announced an expanded strategic partnership with SAP focused on developing new solutions to help customers solve their most complex digital business transformation challenges. The expanded partnership will leverage SAP’s Business Technology Platform (SAP BTP) and Kyndryl’s deep expertise in artificial intelligence (AI), data and cyber resiliency services to accelerate […]
Accenture has acquired Ergo, a data-centred business located in Argentina that helps companies create a culture of data-driven decision-making using big data, analytics and artificial intelligence (AI). The acquisition expands Accenture’s Cloud First capabilities to drive data-led transformations for clients. Ergo’s team of 200 data specialists will join the Data & AI team within Accenture […]
AiAdvertising, an artificial intelligence (AI) and machine learning (ML) data science and technology company, announced that it has entered into a License and Development Agreement with Genus AI. “The partnership announced today will lead to the full integration of Genus AI’s technology into our platform, enabling us to provide unprecedented levels of micro-audience targeting of […]
Sixty-five per cent of IT decision-makers at retail companies said artificial intelligence (AI) and machine learning (ML) are technologies that are most mission-critical to their business strategy, said a new survey sponsored by Rackspace Technology. With AI/ML technologies, there is an opportunity to enhance customer experiences, improve revenue growth potential, undertake rapid innovation and create […]
In the digital transformation journey, if organisations want to get further down the road, they will need intelligent workflow automation. Industry experts share insights. Let’s face it, if a business is not running on intelligent workflows, the ability to be flexible will be limited, as will be the ability to generate tangible benefits from real-time […]
UAE startup CanCan, launched a way for consumers to buy kandoras, with a convenient and price-competitive artificial intelligence (AI) platform. CanCan takes accurate measurements through a mobile phone camera and delivers a quality kandora four days later. Hamed, Managing Director of CanCan, said: “CanCan is modernising the kandora buying experience while honouring the region’s heritage […]
Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem. A decade ago, Donovan Data Systems (DDS) and MediaBank merged to form a new company with the goal of developing a global operating system for the advertising industry. With the plan to enable advertisers and media […]
