An increasing number of UAE consumers are using Mobile Apps for Finance, Retail Services. New research shows mobile app installs and spending among UAE consumers is on the rise, indicating the maturity of mobile as a primary engagement channel with businesses. As businesses in the UAE double down on mobile apps to increase customer engagement […]
UAE companies spent $74 million on Android app marketing in 2021 as apps become pivotal to customer acquisition, retention and loyalty With 84 per cent of UAE businesses reporting that mobile apps are now a ‘must’ to remain relevant to their customers, UAE marketers spent US$74 million in 2021 on Android app installs, representing an […]
AppsFlyer is collaborating with Intel to build the AppsFlyer Privacy Cloud, allowing multiple entities to bring their data together. The partnership is based on their business logic, guidelines, and privacy requirements while leveraging a privacy-preserving tech stack, including aggregated advanced privacy (AAP), aggregated conversion modelling (ACM), data clean rooms, privacy preserving cryptographic solutions, predictive analytics, […]
Businesses are doubling down on mobile marketing and focussing on sophisticated measurement. With COVID-19 accelerating the shift to mobile and contactless experiences, 84 per cent of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers, according to the research ‘State of Mobile App Strategies in the Middle East’. […]
Any doubt that we are entering a privacy-first era was dispelled when Apple announced the security features of its iOS 14, which came into effect in April 2020. A watershed moment for marketers and app developers as Apple’s App-tracking Transparency (ATT) framework now requires users to actively grant access permission to their device’s Identifier for […]
AppsFlyer, a marketing measurement leader, has released the 2021 edition of The State of Finance App Marketing. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132 per cent leap globally in downloads […]
It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for respite and entertainment. Many believe this consumer behaviour is here to stay long after the social restrictions are lifted and the pandemic is over. According to App marketing analytics platform Adjust’s […]
Recent data by AppsFlyer and customer engagement platform, Braze, indicate major shifts in consumer behavior and engagement in the weeks leading up to, and during Ramadan. This includes increases in mobile usage and consumer spending, as well as customer acquisition and retention in the Middle East, presenting a golden opportunity for brands and marketers. This […]
AppsFlyer has announced the upcoming launch of a new predictive analytics solution PredictSK, which will be a part of its robust SKAdNetwork suite – SK360. The new product will be available after Apple starts enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple’s upcoming privacy updates. […]
Recent data by AppsFlyer and Braze indicate major shifts in consumer behaviour and engagement in the weeks leading up to, and during Ramadan. According to the study, these changes include increase in mobile usage and consumer spending, as well as customer acquisition and retention in the Middle East, presenting a golden opportunity for brands and […]
