Spotify launched a paid subscription platform for podcasters through its podcast company Anchor. The platform will allow creators to mark podcast episodes as subscriber-only and publish them on Spotify and other platforms. The launch comes after rival Apple earlier this month said it will add paid podcast subscriptions within its dedicated podcast app. The subscription […]
Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page’s “suggested” section, the Financial Times reported. Also Read: Measuring Consumer Attention in Advertising The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their […]
Apple just held its first product launch event of the year, where it announced a colourful new iMac and an updated iPad Pro with 5G and the M1 chip that’s also used in the company’s desktop computers. Walking around Apple Park, Apple’s campus in Cupertino, California, Apple CEO Tim Cook kicked off the event with […]
Facebook said it is making changes to its advertising tools to comply with an upcoming privacy update by Apple, limiting the effectiveness of data collection features used by advertisers. The world’s biggest social media company has been at loggerheads with Apple’s ‘App Tracking Transparency’ feature, expected to kick in with the latest iPhone software update, […]
While emotional marketing gets more popular every year, technology and social media have amplified customer impact A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]
Apple has announced the introduction of the updated Find My app, which will now allow third-party products to use finding capabilities of the Find My network, all adhering to the company’s strict standards on security, reliability and privacy. The iPhone maker’s Find My app has become an integral part of its ecosystem, virtually tying together […]
Today, technology has impacted the world. And any organisation that wants to put across a strategic, forward-thinking perspective is judged by the emphasis they place on technology and Artificial Intelligence. For a lot of us, the first brush with AI and machines was with movies like Stanley Kubrick’s – 2001: A Space Odyssey. Most people […]
What are the top core benefits users want from the future of social media? In a privacy conference in Brussels last year, Apple CEO Tim Cook expressed his concern about the way companies are collecting and using user data, “Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. […]
