“Some things shouldn’t be shared. iPhone helps keep it that way. Privacy. That’s iPhone.” Last year, Apple made its purpose clear in this privacy-focused ad tagline. And with the latest iOS update being downloaded on millions of phones worldwide, brand advertisers are trying to keep calm. Last year, Apple rolled out the App Tracking Transparency […]
When Apple announced its new privacy protection policy for iOS 15 in June, it was celebrated as a move to give users more control over and access to their data. Changes made to check the way apps process data, stem permissions for location sharing and avoid unwanted audio recordings for voice assistants. The marketing and […]
The UAE-based B2B marketplace Elkaso has successfully raised $2.1 million in its latest funding round. The pre-seed round was led by Global Founders Capital and MSA Capital and recorded participation from key strategic global and regional investors including former and current leaders of Careem, Delivery Hero, Apple, Faith Capital, Talabat, Eyewa, and Instashop. Founded in early 2021 by entrepreneurs Manar Alkassar and Ahmed Soliman, Elkaso provides a […]
Nostalgia triggers happy conversations and warm thoughts. And of course, brands are listening. For years, marketers have used nostalgia to create a stronger relationship with customers who soak in the memories of the ‘90s, with perhaps a bottle of Areej in their hands. Why the Sudden Interest? Cable TV entered the living room after the […]
An analysis of billions of ad bids shows how eCommerce marketers can adapt to the rising cost of CPA advertising. According to Moloco’s in-depth analysis of changes in iOS mobile advertising over the past year, Apple’s privacy updates have increased the price of cost-per-action (CPA) ads for eCommerce marketers by as much as 200 per […]
After months of testing, Twitter has officially launched its new ‘Super Follow’ option, with selected creators who can charge a monthly fee for exclusive, extra tweet content for their biggest fans. The addition could provide more incentive for Twitter’s most popular creators to become even more active on the platform and establish more reliance on the […]
ResponseCRM is now available with a dark mode feature, giving customers another viewing option when using the CRM at night. This capability, which is intended to reduce blue light exposure, is one of many new enhancements from ResponseCRM to improve the user experience, and it complements the recently released ResponseCRM free mobile apps for Apple […]
Any doubt that we are entering a privacy-first era was dispelled when Apple announced the security features of its iOS 14, which came into effect in April 2020. A watershed moment for marketers and app developers as Apple’s App-tracking Transparency (ATT) framework now requires users to actively grant access permission to their device’s Identifier for […]
After Apple and Facebook, Google has now introduced new child safety features on its platforms. While Facebook made changes to its advertising algorithms, and Apple is going to use automated tools to scan for child sexual abuse material (CSAM), Google’s changes are more widespread, including changes to its policies. The company will limit advertising capabilities […]
After the recent denial of having spoken to Apple CEO Tim Cook regarding a wild story alleging he demanded to take over as the company’s CEO as part of an acquisition offer, Elon Musk tweeted his support of Epic Games’ fight against Apple over App Store policies. “Apple app store fees are a de facto […]
