The application of personalisation in marketing has undergone a significant shift over the last 5 years. It all started with referring to customers’ by their first names and wishing them on their birthday or anniversaries. But, that degree of personalisation just doesn’t cut it anymore. Your customers continue to grow smarter, more informed, and demanding. […]
Your favourite social networks, online games, apps, and those of your children, are home to an alarming and growing number of in-network demeaning, destructive and even life-threatening behaviours. While some networks are investing in human and technological resources that impede these behaviours, most aren’t doing nearly enough to protect users. What’s worse is that this […]
Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours. To better compete, we need to see the world through the eyes of the customer. This is why I believe that when we discuss “customer experience” as an […]
Fake news. Fake followers. Fake engagement. Is everything on the internet fake nowadays? It seems like our world is becoming more and more inauthentic, and it’s becoming harder to determine who and what to trust. It may come as no surprise that one of the industries commonly named as a scapegoat for encouraging these false […]
Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience that delivers richer insights from Customer Experience and research programmes. The latest innovations simplify the challenges of understanding and acting on digital feedback. The major developments include new partnerships with Brandwatch and Tealium, a new Digital Feedback module for easily […]
New Data Engineering, Data Lake, and Enterprise Data Warehouse solutions from Informatica are now available on AWS. Informatica, a leader in enterprise cloud data management, announced new product capabilities and accelerators for Amazon Web Services (AWS) solutions, including Amazon Redshift, Amazon EMR, and AWS Glue recently at AWS re:Invent 2019 in Las Vegas. These new […]
In 2017 Kuwait-based telecom brand Zain released a video ad during Ramadan. It went viral for all the right reasons. Featuring Emirati pop singer Hussain Al Jassmi, the three-minute commercial showed a range of nationalities pleading with a suicide bomber not to carry out his attack. The anti-terror ad not only delighted the audience with […]
Netcore’s Smartech now becomes Asia’s largest multi-channel marketing automation platform with AI-powered personalisation and recommendation capabilities. Netcore Solutions, a leader in SaaS-based multi-channel marketing automation and communications, has acquired AI startup, Boxx.ai. Netcore’s Smartech will now further empower digital brands to deliver a truly omnichannel personalised experience at scale for every individual across all the […]
TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that it has acquired Megalytic, a leading provider of client reporting and dashboard solutions. Known for its ease of use and automated reporting capabilities, Megalytic will now feature access to the hundreds of proprietary data connectors included in the TapClicks MarketPlace to offer […]
Sixty-three per cent of consumers want more AI in customer service & half of the consumers don’t think brands understand proper communication channels. Companies need to look towards automation and Artificial Intelligence (AI) to provide customers with the service they want, according to a new study of more than 4,000 consumers and 600 customer experience […]
