adtech

Seekr Align brings brand-safe advertising opportunities in a podcast landscape that is notoriously complex and difficult to navigate.

The goal of Disney’s commerce-led format, Gateway Shop is to help audiences connect with the brands they love without disrupting the content they're streaming.

Artificial Intelligence has already spread its wings in the advertising industry and it is expected to continue to do so in the future.

Google plans to completely ban the use of third-party cookies, empowering media agencies to provide proprietary insights at scale to advertisers.

The partnership encourages merchants and service providers operating digitally on Alipay platform to enhance their services for international travellers, offering discounts of up to 20%.

Leveraging the capabilities of Amazon Ads integrations, enterprises can utilise their first-party signals to enhance marketing attributions, reporting, measurement, and audience outreach.

Yahoo’s Blueprint provides new data visualizations, bidding and forecasting precision, audience insights, predictive audiences and customer value optimisation.

Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when […]

With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]