Marketers need to focus on their SEO performance gap to raise the strategic importance of search. SEO and Martech go together; however, marketing technology expectations are radically changing. The changing role of the CMO, paired with the increasing need for serious investment in SEO and higher effectiveness, indicates that 2021 will see a significant interruption, even if […]
For comprehensive customer experience management, the objective is a parallel adjustment to delivering voluntary customer experiences. The recent pandemic has sped up the new digital customer behaviours across the world. The growing shift towards digitisation has required big and small businesses to modify their strategies, meet unique client requirements and priorities, and know-how to engage a digitally […]
Here are some crucial digital marketing trends businesses need to consider to engage and retain consumers and generate more significant ROI 2020 saw a rapid growth of martech tools, AI automation, and rise integrations. Undoubtedly, digital connectivity has increased, with enormous data from several sources is now entirely platform and device integrated. According to McKinsey, in 2020, […]
To remain competitive in 2021 and the future, it’s time to look at the right directions of the B2B e-commerce business 2020 has radically changed the way buyers and sellers deal and hugely impacted the preferences of B2B consumers. Digital channels were already rapidly being preferred by buyers, but the lockdown has increased this trend. […]
Most marketers use ABM to gain higher ROI and an increase in deals and deal size, today. Account-based Marketing (ABM) is an imperative reach that collaborates personalized marketing and sales efforts to create approachable and extended contracts at specific accounts. B2B marketers have a slightly different journey compared to that of the B2C marketers as […]
More than 50% of companies are using marketing automation, and half of the B2B companies are planning to adopt it. In this digital era, businesses are using marketing automation to streamline tedious, repetitive tasks. More marketers shift their focus to critical issues, thus speeding-up the process of personalization for a stronger ROI for their organizations. […]
Triblio announces release of the Tribilio Orchestrator Triblio, an IDG Communications, Inc. company and the industry leader in account-based marketing (ABM), today announces the release of the Triblio Orchestrator, the newest ABM module that automates and scales high-performing multichannel campaigns. The Triblio Orchestrator is a powerful new extension to Triblio’s existing platform, which includes advertising, […]
Unified company will reshape the B2B martech industry Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 […]
While marketing technology is trending globally, the future of artificial intelligence and machine learning seems to be growing exponentially. According to a Meltwater report on Artificial Intelligence in Marketing, 85 per cent of marketers researched believe that AI will make a significant impact on their marketing activities. It is predicted that AI will add USD […]
