2020 has been a turbulent year, with brands having to grapple with uncertainty and pivot to respond to a changing consumer landscape. With vaccination drive across countries, brands and consumers are looking forward to 2021 as a long-anticipated return to normalcy.
But what does normal look like?
The pandemic forced massive shifts in how we go about our daily lives: how we shop, how we structure our workdays, how we maintain our physical and mental health, and how we connect with friends and family. Years of emerging trends and habits have been accelerated into a matter of months. And many of those changes are here to stay.
A survey of over 150 mobile and marketing executives examines how they plan to thrive in 2021 and beyond. The report shares insights into revenue and business growth, industry challenges, and how marketers adapt their strategies to capture customer interest and build brand loyalty in this new post-COVID era.
Download your copy of the guide here.