Zuora to Acquire Zephr

Zuora-to-Acquire-Zephr

When combined with data from Zuora’s Billing, Collect, and Revenue systems, the solution will empower companies to nurture and monetise their subscriber relationships.

Zuora, a cloud-based subscription management platform provider, plans to acquire Zephr, a subscription experience platform provider, for $44 million.

Zephr’s platform offers identity management, intelligent trials, dynamic paywalls, entitlements management, and a decision engine. When combined with data from Zuora’s Billing, Collect, and Revenue systems, the solution will empower companies to nurture and monetise their subscriber relationships by better understanding their behaviours, experimenting with suitable digital offerings, and optimising their digital experiences.

“The winners in the media industry are those continuously innovating around new services, bundles, and offers. And where the media industry goes, other industries will follow,” said Tien Tzuo, CEO and founder of Zuora, in a statement. “This is what combining Zuora and Zephr is about.”

“Our focus has been on giving our customers the agility they need to deliver the experiences that modern customers expect. It starts from the first digital interaction to conversion to renewal,” said James Henderson, CEO of Zephr, in a statement. “It was a clear decision to join Zuora to accelerate where our platform is headed and empower all our customers to nurture and monetise their subscriber relationships.”