Treasure Data, an enterprise customer data platform (CDP), announced the global launch of CDP for Service, the first in a new suite of solutions for applications beyond marketing.
Designed to power exceptional customer experiences and build trust in the age of the digital consumer, the new platform unifies privacy-protected data across all customer touchpoints, empowering customer service teams with real-time data and insights needed to personalise and optimise every interaction.
Treasure Data’s CDP for Service offering acts as a smart customer data platform for all voice, chat and digital customer service systems, empowering agents with rich and relevant customer data from web and mobile browsing, marketing campaigns, earlier purchases, prior customer service or in-store interactions. With access to the right customer data in real-time, agents can provide better recommendations, reduce time to resolution, prevent churn and increase revenue.
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“CDP for Service addresses our clients’ biggest challenges; it makes the integration of key systems and governance of privacy seamless. It liberates teams from the chaos of disconnected systems and silos between customer-brand touchpoints,” said Thomas Kurian, head of new markets at Treasure Data.
“Treasure Data’s unified customer view has transformed our customer touchpoints by allowing us to have more contextual interactions,” said Deepak Bhosale, general manager, systems at Asian Paints. “Beyond digital marketing, we are in the process of leveraging Treasure Data at our contact center to improve the quality of our conversations and help our customers make better choices on Home Decor.”
“The introduction of CDP for Service is a clear signal that CDPs are not just for marketing anymore, ”stated Gerry Murray, research director, marketing and sales technology at IDC. “Customers interact with many different functions and systems over time, and their experiences will only be as good as the data infrastructure connecting them.
“Brands need a strong customer data foundation that’s accessible, flexible, reliable, and usable across disciplines to help their business scale while respecting consumer privacy. As an enterprise-grade CDP capable of analysing complex and diverse data sets, Treasure Data is taking the next logical step in the marketplace to deliver on this need,” said Daniel Newman, founding partner and principal analyst of Futurum Research.