ThinkSmart Launches Creative Content Hub in UAE

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ThinkSmart, a media, and public relations company has become the region’s first to launch a creative content hub, THINKSMART HUB.

Located at the strategic Al Quoz Creative Zone, it is the first-of-its-kind infrastructure that’ll support and boost content creation for social media users on various platforms like Instagram, Snapchat, Tik Tok, YouTube, and Podcasts.

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Lina Nihad Husri, CEO, THINKSMART HUB, said: “We endeavour to provide a thriving space that optimises the creative bent of content creators. Whether it is brands, individuals, or anybody that’s already on social media or wanting to be a part of it, the hub provides novel ideas and support to help stand out in a bustling social media space. It houses diverse themes and decorations under one roof to suit content needs and will change quarterly to match UAE’s PR calendar. So whether it’s a season’s collection or festive theme, there’s ample space and inimitable designs to ensure no two shots look alike.”

The THINKSMART HUB was conceptualised bearing in mind the growing usage of social media and the need for advanced lifestyle spaces. While brands are organically growing their media presence and following; there seemed a lack of supportive infrastructure that further facilitated content creation. The hub intends to bridge this gap to offer photogenic shoot locations, décor, equipment, and expertise to optimise time, talent, and investments.