TDCX Launches In Türkiye to Tap Growing Market

TDCX digital customer experience (CX) solutions provider for technology and blue-chip companies, has announced its entry into Türkiye to tap the growing local market. Singapore-headquartered TDCX provides transformative digital CX solutions, enabling world-leading and disruptive brands to acquire new customers, build customer loyalty, and protect online communities. TDCX’s Türkiye campus strengthens its network and capability […]

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  • TDCX digital customer experience (CX) solutions provider for technology and blue-chip companies, has announced its entry into Türkiye to tap the growing local market.

    Singapore-headquartered TDCX provides transformative digital CX solutions, enabling world-leading and disruptive brands to acquire new customers, build customer loyalty, and protect online communities.

    TDCX’s Türkiye campus strengthens its network and capability to offer Turkish and Arabic in addition to European languages such as German. TDCX will also better serve the growing Middle East market based on solid brand demand. In the United Arab Emirates alone, the outsourcing and shared services market is projected to reach USD 6.8 billion by 2023, representing a CAGR of seven per cent over 2019-23.

    Laurent Junique, Founder and CEO of TDCX, said, “Türkiye is a fast-growing business destination, driven by its strategic location, large domestic market, attractive digital talent pool, and strong research and development and innovation culture. These factors have led to a flourishing tech ecosystem with companies looking to seize domestic and international market opportunities. Given our expertise in helping innovative companies deliver customer experience solutions, we see strong potential for our services in Türkiye. We have supported many of our clients in their expansion into new markets and plan to do the same here.”

    Junique said, “Driven by strong demand, we are ambitious in our growth strategy and plan to open campuses in geographies such as Brazil, Indonesia, and Vietnam in the next 12 months. These markets have high internet penetration, growing consumer markets, and the talent pool we need to support us in delivering solutions for complex customer experience work.”

    Sophie Chelmick, SVP EMEA, will head the Türkiye campus.

    Chelmick said, “Our Türkiye campus enables us to serve the European and Middle Eastern markets more effectively. Coupled with our campuses in Spain and Romania, we are well-positioned to offer clients a greater mix of options, such as employing native and non-native speakers in different locations to cater to different needs and budgets. In doing so, we can help our clients to optimise their CX strategy and to achieve their goals more quickly and efficiently.

    “Türkiye’s burgeoning gaming industry is also an area of opportunity for us. Our expertise in serving leading gaming companies, along with our speed and agility in helping our clients establish their customer experience teams, gives us an advantage in supporting the industry’s growth in this region.”

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