Sitecore Appoints Mohammed Alkhotani As AVP Middle East and Africa


Sitecore – providers of digital experience management software announced the appointment of Mohammed Alkhotani as Area Vice President of Middle East and Africa.

Across the Middle East and Africa, organisations are rapidly adopting cloud-based applications to drive new levels of citizen and customer experiences. As a result, the Middle East and Africa’s cloud applications market is set to reach USD 4.5 billion by 2024, more than doubling from USD 2 billion in 2019, according to a recent report by Markets and Markets. Alkhotani will be responsible for the company’s in-region presence and growth strategy, including sales and marketing operations.

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“The Middle East and Africa’s doubling cloud applications market underlines the importance of marketing technology and content personalisation as the heart of digital transformation,” said Mohammed Alkhotani, Area Vice President of Middle East and Africa, Sitecore. “At Sitecore, I’m eager to emphasise how marketing technology can enable new levels of customer experiences and e-commerce, especially in the government and public sector, banking and finance, telecommunications, energy, and tourism and hospitality sectors.”

In his role, Alkhotani will bolster the rollout of Sitecore’s $1.2 billion global investment plan. He will also support the integration of emerging technologies such as artificial intelligence, machine learning, and robotic process automation across websites, apps, and social media.

Alkhotani brings more than 14 years of business and executive management experience. Prior to Sitecore, Alkhotani was with the enterprise application software company SAP as Managing Director of Saudi Arabia, and SAP Ariba Senior Director for the Middle East and Africa, along with ICT in Australia, and Cisco Systems in The Netherlands and Saudi Arabia.