The acquisition will provide customers with access to a full omnichannel suite of solutions through a single platform
Simpli.fi, an advertising automation platform for agencies, brands, and media companies, confirmed that it has completed the previously announced acquisition of Bidtellect, a contextual and native demand-side platform (DSP).
The combination of Bidtellect’s contextual and native advertising capabilities with Simpli.fi’s programmatic CTV, mobile, and display solutions will provide customers with access to a full omnichannel suite of solutions through a single platform.
“We’re very excited to close on the acquisition of Bidtellect,” said Frost Prioleau, CEO of Simpli.fi. “Our teams are diligently working together as we integrate our people, capabilities, and platforms. We look forward to bringing agencies and advertisers the many benefits through our combined efforts, including cross-tactic budget allocation, improved performance optimisation, and combined reporting.”