Shutterstock Acquires Graphic Design Platform PicMonkey
Shutterstock, Inc. a global creative platform offering full-service solutions and applications for brands, businesses and media companies, recently announced the acquisition of PicMonkey, an online graphic design and image editing platform that enables creators of any skill level to design high-quality visual assets — from presentations, advertisements and logos, to business cards and banners — […]
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Shutterstock, Inc. a global creative platform offering full-service solutions and applications for brands, businesses and media companies, recently announced the acquisition of PicMonkey, an online graphic design and image editing platform that enables creators of any skill level to design high-quality visual assets — from presentations, advertisements and logos, to business cards and banners — for an array of use cases, including digital marketing, advertising, and social media posts.
While some professional design applications require formal training, the integration of PicMonkey into Shutterstock will further empower customers, regardless of their skill level or expertise, to create beautiful content with efficiency and ease in just a few clicks. This acquisition builds upon Shutterstock’s strategy to expand its offering to small businesses, by providing additional tools to non-professionals for elevating their visual content across a variety of platforms.
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“Content is at the core of Shutterstock’s offering, and selecting an asset is just one step of the creative process. A key element of Shutterstock’s strategy and vision is providing a suite of solutions for the entire creative journey, regardless of experience or expertise level,” said Stan Pavlovsky, Chief Executive Officer at Shutterstock. “PicMonkey’s easy-to-use design and editing tools, collaboration features across teams, and robust library of pre-designed templates makes professional publishing assets accessible at scale to anyone, and is expected to allow Shutterstock to enhance and accelerate the delivery of our vision for our customers around the world.”
The acquisition of PicMonkey is an important element of Shutterstock’s workflow solutions, empowering creatives, business owners and marketers to design with ease. Key features of the PicMonkey tool includes photo editing, effects, touch-up tools, brand kits, cloud storage video, animations, and multi-page for creators, solopreneurs, social marketers, marketing professionals, pro designers and casual creatives. These design and editing features represent a natural extension of Shutterstock’s content offering, and on a combined basis, will enable the delivery of a more unified customer experience across the creation journey.
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