Redington Value Partners With Zoom 

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Redington will work closely with its partners to educate them on how Zoom’s solutions can help customers design unique communication and collaboration approaches on a single platform.

Redington Value is now authorised to distribute Zoom’s complete portfolio of communication and collaboration solutions across the Middle East and Africa region.

Redington Value, the leading value-added distributor (VAD) in the Middle East and Africa, has signed a distribution agreement with Zoom Video Communications to deliver its comprehensive suite of communication and collaboration solutions to customers across the Middle East and Africa region.

According to the terms of the partnership, Redington Value and its extensive partner ecosystem can access Zoom’s solution portfolio to help regional organisations strengthen communications, enhance collaboration, and power the hybrid workforce. The video communications company has recently introduced the latest evolution of its communications platform, Zoom One. Zoom One combines meetings, chat, whiteboard, and phone options into a single solution to deliver frictionless communication and collaboration experiences.

Although born out of necessity, hybrid work models will continue for convenience and be an essential part of future workplaces. Flexible and remote work are now vital considerations that impact an employee’s willingness to stay with the current organisation. The research firm Gartner predicts that by the end of this year, 31 per cent of all workers globally will be a mix of hybrid and remote. It will result in organisations investing in social and collaboration tools and seeking Unified Communications-as-a-Service (UCaaS) as the cloud-based solution for their collaboration and productivity requirements.

Dion Smith, Head of EMEA Channels, said, “The walls of an office no longer constrain employees to be productive. As more organisations accept that flexibility and hybrid work options are critical to retaining talent, they see the need for collaboration tools and UCaaS and how they can effectively train employees to be productive in the office or a remote setting. We look forward to building our partnership with Redington Value and delivering exceptional experiences for customers in the region through their extensive partner ecosystem.”

Redington will work closely with its partners to educate them on how Zoom’s solutions can help customers design unique communication and collaboration approaches on a single platform. The distributor will also develop go-to-market strategies with its channel network to reach customers across all regional verticals.

Sayantan Dev, President of Redington Value, said, “Hybrid work models and distributed workforces are defining the future of work. Customers across the Middle East and Africa can bolster their communication and collaboration skills with Zoom’s offerings. We are excited to bring the communications leader’s portfolio to our partners and train them to build comprehensive solutions for their customers. This partnership will enable us to better address the ever-evolving needs of today’s digitally savvy workforces and to further empower future workplaces.”