Pictory Corporation Raises Funds For AI-Powered Innovation

Pictory Corporation, an AI-powered video solution that empowers content creators and marketers to edit and produce videos, announced a $2.1 million seed round.

The investment was led by FUSE alongside participation from Voyager Capital. Also participating in the round are prominent Seattle angel investors Bill Bryant, Omri Bahat, Bharat Shyam, among others. This investment, Pictory’s first external financing, will help the company aggressively expand its sales and marketing efforts as well as accelerate product development.

The seed financing follows a recent trend of impressive growth trajectory with the addition of over 5000 new customers reflecting 100x growth in three months. These new customers have been a combination of entrepreneurs who are part of the rapidly growing creator economy where over two million people make a full-time living as content creators, as well as marketers at companies across various industries.

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Video is a critical consideration for these creative entrepreneurs and marketers, yet video editing and production remains a big pain point as it is expensive, time-consuming, and requires specialised skills. Pictory’s AI-powered cloud video solution specifically solves these pain points as it empowers anyone with no video background to easily achieve the following:

  • Convert webinars and long videos into short video snippets
  • Edit videos using text as easily as editing a document
  • Add captions to videos automatically
  • Create videos from blogs, articles, and scripts

“Pictory’s AI-powered automation is a game changer for content creators and marketers as they can repurpose existing long-form content such as webinars, podcasts, and blogs into several short videos for social media within minutes,” said Vikram Chalana, CEO, Pictory.

“We are very excited to partner with FUSE in our hyper-growth journey. The investment and their network will help us build and expand a global community of video content marketers. The investment will also help us significantly improve our AI algorithms in video production, enhancing the time-to-value for our community,” he added.

“Short form video is becoming an industry norm for many business use-cases, particularly in marketing and social media. With Pictory, the average user has enterprise-ready video editing and publishing tools at their fingertips,” said Kellan Carter, General Partner, FUSE. “Pictory is led by a world-class team who have successfully built and scaled software companies before. We couldn’t be more thrilled to be part of the Pictory journey.”

With this round of funding, Pictory will further accelerate its AI-powered innovation to handle various video use cases such as extracting key messages from long-form video and text content, searching for the best visual to accompany a social post, selecting the best music track to pair with the video, text-to-speech rendering, transcribing a video, and create video highlights.