Perfect Corp., the artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, partners with REZA, the Parisian high jewellery brand, for the launch of the WORLDOFREZA.COM website powered by Perfect Corp.’s AgileHand® technology.
The new e-commerce website offers a uniquely immersive AI and AR shopping journey, allowing consumers to digitally experience REZA’s stunning rings, earrings, and bracelets through interactive virtual try-on technology. The WORLDOFREZA.COM website launch also commemorates the brand’s relocation to New York under the guidance of Olivier Reza, whose father’s high jewellery house, Alexandre Reza, boasts an over 90-year history on Paris’ Place Vendome.
A Web Shopping Experience Powered by Perfect Corp.’s AgileHand® Technology
REZA’s website virtual try-on experience is powered by Perfect Corp. patent-pending AgileHand® technology, which precisely maps an individual’s hand and wrist to accurately track real-time movements and deliver a hyper-realistic virtual try-on. The specialized 3D hand-mapping technology uses advanced Physically Based Rendering (PBR) to aid in precision 3D objects with true-to-life finishes, mimicking the light scattering effects of different materials to ensure REZA pieces are accurately recreated as digital renderings. This groundbreaking technology meets the growing demand for virtual try-on solutions for hand and wrist accessories and makes it possible for REZA online shoppers to experience a selection of products virtually.
Inside the New WORLDOFREZA.COM Powered by the Latest AI and AR Technology
Developed by creative agency, Hugo and Marie, together with Perfect Corp., the WORLDOFREZA.COM website invites customers to virtually “try on” statement pieces from the designer collection. The application of the latest AI and AR technology allows REZA jewellery to be appreciated in a more intimate way — on par with small showings and private, by-appointment viewings in-store. The site is also a luxury sales platform, enabling for the first time ever, the convenience of purchasing REZA pieces online.
“We are thrilled to partner with Reza Jewelry to bring their luxury designs to life via Perfect Corp.’s hyper-realistic AI and AR-powered virtual try-on solutions,” said Alice Chang, Founder and CEO of Perfect Corp. “It is exciting to see of our impactful omnichannel services enhancing the luxury accessories shopping journeys, delivering an immersive and impactful virtual try-on experience for Reza customers.”