NB Ventures invests in CRM solutions provider Yegertek


Yegertek, a Dubai-based customer experience and loyalty tech solutions provider has received funding of an undisclosed amount from GCC and India focused Venture Capital firm NB Ventures, which is led by Dubai’s retail and technology investor, Neelesh Bhatnagar. 

“With a constantly increasing portfolio of high profile clients driving our rise, the funding from NB Ventures comes at the perfect time for Yegertek,” said Sajid Azmi, founder and CEO of Yegertek. “Businesses are realising the power of engaging effectively with loyal customers and employees, using appropriate digital tools that leverage state-of-the-art technologies. Yegertek is positioned to justify the faith of prominent investors, such as NB Ventures, and the influx of this latest funding will serve as the catalyst for the next phase of Yegertek’s growth, within the region and beyond.” 

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“Application of emerging tools and technologies in machine learning, AI-driven analytics, chatbots, and beacons – coupled by the growing focus on keeping customers at the centre of innovation – will allow businesses to bridge the gap between customer wants and corporate expectations across the UAE and the Mena region as a whole, which is a key driver of our product portfolio strategy. For us, further investment in this vision, to enable our clients to offer their customers an unparalleled experience, takes inspiration from and is in line with the ‘Towards the Next 50’ directives by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai,” added Zain Shaikh, co-founder and Chief Operating Officer at Yegertek.

Talking about the funding, Neelesh Bhatnagar shared his faith in Yegertek’s innovation-driven approach. “NB Ventures has always backed startups and companies that leverage technology to differentiate themselves. We see such innovators as particularly relevant in the new normal; when accelerating economic growth is even more of a priority than usual. Investing in a Dubai based startup, with young and forward-thinking founders like Sajid and Zain, was a no-brainer for us.”

“My association with the consumer electronics retail brand Emax gave me a hands-on understanding of the transformative influence that customer loyalty and engagement can have, and the tech-enabled tools that Yegertek has developed, allow businesses to maximise that impact. The reason behind us selecting Yegertek for funding is simple; we see their solution as having the potential to dramatically empower growth, across business verticals, in the region,” he added.