Nanovo Enters MENA With Phygital Retail Concept

Nanovo-Enters-MENA-With-Phygital-Retail-Concept

European Company designs and implements In-Store Solutions for the first Phygital Retail Space in the Region – 6thStreet.com at Dubai Hills Mall

Nanovo, a technology company specialising in creating digitised retail and service spaces, announced that they’ve set up a regional office in the UAE.

Hitting the ground running, the company has already firmly established its credentials by teaming up with popular online retailer 6thStreet.com to launch its first brick-and-mortar store.

Digitally driven phygital space where 6thStreet.com customers with different shopping preferences – online and offline –come together in one place, a mix of the physical and the digital, thus adding a new futuristic Phygital dimension to the shopping experience.

Nanovo contributed from consultation, programming and implementation of a proprietary phygital store system with digital experiences and tools seamlessly integrated into the new store using Nanovo’s signature Signio software and platform. Discerning customers at the 6thStreet.com store in Dubai Hills Mall can select from more than 40,000 products at the self-service terminals, try them out in an automated and interactive fitting room and complete their final transaction most conveniently.

Nanovo also designed a seamless and efficient communication network with in-store warehouse systems to transfer orders from digital terminals in the store space to the warehouse systems. In the interactive fitting room, customers now have the luxury of expanding their shopping basket and adding sizes or changing colour preferences directly from the fitting room without staff participation.

“Retail digitalisation needs to be at the core of the growth strategy for any forward-thinking organisation, with optimisation of resources and growth being the overarching objectives. Our pioneering concept bridges the gap between physical stores and a brand’s omnichannel and digital services, providing the discerning shopper access to a wide range of goods in the digital sphere giving them a choice, convenience, and the ability to customise their visit to the store. Our innovative solutions enhance customer satisfaction whilst helping the brand achieve efficiency on every level— it’s a true win-win situation,” said Dadi Motiwalla, Managing Director, Nanovo MENA and the Far East.

“We love our work, but what grows us the most is our dynamic, challenging clients. We are proud to support 6thStreet.com in its omnichannel vision. GCC’s first phygital store shows how retail will change soon. Phygital store it’s the missing piece in a truly omnichannel customer experience. The dynamic nature of the e-commerce and retail industry in the MENA region is what we believe creates great growth potential,” said Dariusz Sobczak, Nanovo’s Co-Founder.