N.go Raises $1.8 Million To Improve User Experience

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n.go, the company that specialises in providing virtual service to customers in cars, announced the closing of its first investment round with a value of SAR7 million ($1.8 million), led by angel investors.

n.go, which was established in mid-2021, had entered the food and beverage sector service by providing a pioneering experience to customers that allows them to choose products and pay through the application, and then receive the order from the chosen store upon arrival without the need to get out of the car.

The platform also allows customers to shorten waiting time and avoid long periods of standing to buy and pay. In addition, n.go helps its partners from restaurants and cafes to increase their revenues, receive more customers and learn their client’s preferences to improve services and raise customer loyalty.

Also Read: The Evolving Customer Experience

n.go operates in Riyadh, Jeddah, and Sharqiya in the Kingdom of Saudi Arabia, and has been able to include a number of reputable stores in the food and beverage sector in a short period of time to work on the platform.

Commenting on the investment, the founders of the application said, “We aim at improving the user experience and provide all means of convenience to n.go users, as well as help merchants in the food and beverage sector to keep pace with the digital transformation witnessed in the Kingdom, and to open new digital channels. We aspire in the coming period to add many more services in the application and access to other markets in the Middle East, the first of which is the United Arab Emirates.