Motion Intelligence Partners With Cambridge Mobile Telematics 

Motion Intelligence, a distracted-driving prevention solution provider, has partnered with Cambridge Mobile Telematics to launch its Evvy Scoring & Rewards Program. The driver-incentivisation program offers AI-driven measurement of the key driving behaviours that are indicative of accident risk caused by mobile device distractions and has been shown to significantly reduce rates of distracted driving within […]

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  • Motion Intelligence, a distracted-driving prevention solution provider, has partnered with Cambridge Mobile Telematics to launch its Evvy Scoring & Rewards Program. The driver-incentivisation program offers AI-driven measurement of the key driving behaviours that are indicative of accident risk caused by mobile device distractions and has been shown to significantly reduce rates of distracted driving within 30 days.

    Evvy Scoring & Rewards provides a feature-rich suite of telematics-driven tools, built on CMT’s DriveWell platform, that are designed to help managers identify and eliminate distracted driving while also incentivising drivers to engage in safer driving behaviour through on-going engagement and monetary rewards.

    “The idea behind scoring and rewards is simple: You can’t improve what you don’t measure,” said Sue Spradley, Motion Intelligence CEO. “We’ve learned, through our research and in working with our clients, that monitoring behaviour, such as with cameras, is not enough. To eliminate distracted driving, we must interrupt the addictive behaviour and provide an incentive for safe behaviour.”

    Also Read: Reward and Be Rewarded

    “CMT’s DriveWell Platform uses a smartphone’s onboard sensors and advanced AI to detect distracted driving instantly and accurately,” said Ben Bowne, VP of Global Sales & Partnerships at CMT. “Motion Intelligence has partnered with us to focus on engagement by providing quick, actionable feedback and incentivise drivers with timely rewards through the Evvy App. This approach is proven to significantly reduce distracted driving by up to 39 per cent in just 30 days; the drivers learn to curb risky habits and keep coming back to claim their prizes for improving.”

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