Momentum Commerce Launches New Amazon Search Trends Tool

Momentum-Commerce-Launches-New-Amazon-Search-Trends-Tool

The Free Amazon search trends tool reveals patterns in consumer search behaviour by Brand and Category

Momentum Commerce, a digital retail consultancy, announced the launch of its Amazon Search Trends Tool.

The free interface provides comprehensive views into what search terms are most associated with a certain brand’s products on Amazon, what search terms present the biggest potential opportunities for a brand, along with individual search term volume on Amazon over time.

‘Amazon Search Trends Tool’  provides comprehensive views into Amazon search behaviour across key metrics

Momentum Commerce developed this tool to address a major blind spot for brands. Many brands and investors are accustomed to using Google Trends data to plan new product development or inform their merger and acquisition strategy. However, transactional search activity has increasingly migrated from Google to Amazon, creating a gap in the market for this type of intelligence.

Amazon’s own reporting on search frequency is limited to simple monthly, weekly, or daily ranks, with no ability for brands or investors to truly discern how many actual times a given term is searched and how that shifts over time. This presents understandable roadblocks when setting a strategy around modifying product detail page content to maximize discoverability, where to focus additional advertising spend, or researching a product or brand’s trajectory on Amazon.

“Many of our strategy consulting clients rely on Amazon search data to inform strategic decision making surrounding what products to develop or brands to acquire,” said Eileen Devor, Head of Strategy at Momentum Commerce.

Users of this tool simply select one of over 50,000 brands selling on Amazon. The company’s data set and advanced data science capabilities then provide a series of breakdowns around that brand’s presence and opportunity on Amazon.

Each of these breakdowns comes with actual monthly search volume estimates since October 2021 attached, with full data tables and interactive visualisations.

“Our team manages hundreds of millions of dollars in Amazon Advertising spend on behalf of our clients. Getting the results they are looking for requires staying continually ahead of the curve,” said Noah Jones, Lead Retail Media Analyst at Momentum Commerce. “While we cannot directly control how often consumers search for our client’s products, if we measure activity changes carefully, it’s easier to confidently adapt our approach to improving marketing outcomes.”

The Amazon Search Trends Tool sits alongside Momentum Commerce’s well-known free Amazon Brand Index, which ranks tens of thousands of brands based on the paid and organic share of voice on Amazon.com by week over the past year.

“Amazon remains a proverbial black box across a number of areas. Our experience in building tools that illuminate these sources of intelligence is that it helps makes brands and investors better informed and naturally make better decisions,” said John T Shea, CEO and Founder of Momentum Commerce.