Mastercard, Uber Extend Partnership to Boost Digitisation Across Middle East, Africa

Mastercard, Uber Extend Partnership to Boost Digitisation Across Middle East, Africa

Uber’s long-term partnership with Mastercard continues to grow with a new strategic initiative focusing on digital payments and advancing financial inclusions which will be facilitated by Mastercard across the Middle East and Africa (MEA).

As a regional first, the partnership with Mastercard will enable Uber to drive digitisation across their business operations, leveraging Mastercard’s single infrastructure to meet all types of payment needs for Uber Rides and Uber for Business.

The partnership is expected to boost cashless payments, drive digital payment acceptance, reward loyalty, while supporting Uber’s continued social impact collaboration.

Also Read: Customer Profiles That Businesses Can’t Ignore

The Economy 2021 report released by Mastercard notes that the economic impact of COVID-19 has introduced permanent changes in digital consumer spending habits, growth of online banking, fintech disruption and opportunities to boost financial inclusion.

Through the partnership, both companies can bridge the financial inclusion gap through a broad range of efforts. In a joint initiative last year, Mastercard committed 120,000 free trips and meals to those supporting communities across the Middle East and Africa, which was facilitated through Uber.