Mast Consulting Adds Retail Intelligence and Analytics Application

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Start-up Mast Consulting has announced the launch of its full-suite employee empowerment and retail experience solution – RIAA – the Retail Intelligence and analytics app.

This innovative solutions suite is designed to empower retail employees and unlock higher performance outcomes, by creating connected digital experiences, and developing strong digital trust with customers.

Broadly, RIAA constitutes a web portal to manage teams, create and assign tasks; a mobile app called Agent Powerhouse, to proactively manage sales and operations, guide and support agents, and audit and evaluate instantly; and Web Data and Analytics, to derive actionable insights and create customer reports, among other critical functions.

“With RIAA, we are creating a robust retail ecosystem that not only empowers the frontline staff but back-office staff like marketers, and UI designers. This feature-packed solution suite will give brands a holistic view of critical, employee-facing functions across the retail value chain. And in doing so, RIAA will help brands empower employees, and maximise their productivity,” said Abhay Pandey, founder and CEO of the Mast Consulting Group.

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“Managers can utilise RIAA for effective scheduling and task management, deriving data-driven insights for subsequent strategising, and creating a workplace culture of utmost accountability, transparency, and empowerment. This culture of employee empowerment translates to positive performances and successful implementation of CX strategies,” added Pandey, explaining Mast Consulting’s unique value proposition.

The comprehensive features of the RIAA solution suite include, but are not limited to: FIELD Management, which optimises all retail field functions; Market Intel, which captures daily activities, customer feedback, allows employees to transmit information, etc.; Task Manager engine to assign and manage duties, set targets, and get reports; SUPPLIER Management to manage inventory, instantly communicate with suppliers, place orders, etc.; Web Analytics to collect data and leverage employees’ direct experience to optimise routes, and routine functions; and Media+ to instantly share and manage files and content.

In addition, RIAA harnesses AI and automation, to optimise repetitive work and a range of critical, internet-facing functions. The open API nature of the platform offers flexibility and seamless third-party integration, to accommodate future changes and strategies, in line with the ever-evolving digitalisation and CX landscape, in the retail industry.