Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
Salesforce Announces AI Cloud
Salesforce introduced AI Cloud to help its customers supercharge their customer experiences and company productivity with generative artificial intelligence. AI Cloud is a suite of capabilities optimised for trusted, open, and real-time generative experiences across all applications and workflows. It includes the new Einstein GPT Trust Layer, which resolves concerns of risks associated with adopting generative AI by enabling customers to meet their enterprise data security and compliance demands while offering customers the benefits of generative AI.
Read more here.
ServiceNow Introduces New Generative AI Solution
ServiceNow, a digital workflow company, announced its newest generative AI solution, Now Assist for Virtual Agent, designed to create truly conversational experiences for more intelligent self-service. Now Assist for Virtual Agent builds on ServiceNow’s strategy to embed generative AI across the Now Platform so customers can easily harness intelligence at scale and simplify and optimise digital workflows.
Read more here.
Merkle Launches Center of Excellence For Digital Marketplaces
Merkle, Dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the launch of its “Marketplaces Center of Excellence,” a specialist unit that is the newest addition to Merkle’s Experience & Commerce practice, a team of more than 4,500 experts globally. Appointed to lead the Center of Excellence is Paul Lynch, Merkle’s Experience & Commerce practice leader for the United Kingdom and Ireland, orchestrating a global team of experts.
Read more here.
Grammarly Integrates Grammarly Business With Third-Party Apps
Grammarly, a communication assistance provider, has integrated Grammarly Business with a wide range of third-party business applications.
The company’s ost recent updates include connections to third-party enterprise applications in Knowledge Share, which surfaces relevant company information in employees’; flow of work. Knowledge Share will integrate with Atlassian Confluence and Google Drive to start and then expand to additional applications over time.
Read more here.
Adobe Unveils Innovations Across Adobe Experience Cloud
Adobe introduced a series of innovations in Adobe Experience Cloud, its customer experience management solution. The first major update to the Adobe Experience Cloud was the launch of Adobe Product Analytics, which provides self-service capabilities for product teams to understand customer adoption and usage. These insights are unified with data from other organisations, such as marketing through Customer Journey Analytics (CJA).
Read more here.
