Lytics Launches Cloud Connect For Enhanced Audience Targeting

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Lytics, a customer data platform (CDP) that improves marketing outcomes using first-party data, recently announced the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to advertising platforms for more sophisticated audience targeting.

With this release Lytics is also announcing the introduction of fully supported connections to data warehouses: Google Big Query, Amazon Redshift, Microsoft Azure and Snowflake.

Cloud Connect is a simple to use tool to create consumer audiences with a SQL query editor directly on the customer’s data warehouse and can activate audiences in 40+ destinations, such as Google Ads, Amazon Ads, and LinkedIn Ads, to enable targeted advertising. Cloud Connect is available for free with a single data warehouse connection and one ad network destination by creating an account and can be accessed directly via the Lytics website and Google Cloud Marketplace. There are flexible subscription packages to meet varying business needs dependent on data warehouse strategy maturity.

Also Read: What is the Fuss About CDP, DMP, Data Lake and Data Warehouse?

Cloud Connect offers a number of use cases for IT and marketing teams, from security and regulatory compliance to improved audience targeting for e-commerce and account-based marketing. For example, with Cloud Connect, IT teams can process data requests from the marketing department, while keeping high value customer data securely in the data warehouse. For eCommerce, marketers can refine their audiences and test specialised segments for even more precise ad targeting and spend.

“The CDP industry needs to think differently about how our customers can manage and activate their most valuable asset – customer data,” said James McDermott, CEO of Lytics. “With this launch, Lytics is reimagining its CDP to fit into the new customer data architecture that sits directly on top of our customer’s cloud data warehouse.”

“With the migration to the cloud for enterprise data warehousing, it’s important to acknowledge and adapt as a CDP,” added McDermott. “Looking ahead to the next five years, Lytics is innovating to deliver value for businesses— a core part of our ethos— and to help our customers thrive in an environment where a CDP is an additive to your cloud data warehouse, not competitive.”