LinkedIn’s New Ads Guide to Help Marketers Plan Their Campaigns


LinkedIn has launched a handy new overview of its various advertising options, which includes image size info, call-to-action options, technical requirements, and more, for each ad type, helping to outline how to maximise your on-platform campaigns.

As explained by LinkedIn:

“Our new LinkedIn Ads Guide is a one-stop resource for LinkedIn ad specs, formatting recommendations, and general information. You’ll find all the pertinent details around four different categories of LinkedIn Ads: Sponsored Content, Sponsored Messaging, Lead Gen Forms, and Text and Dynamic Ads, as well as the various ad formats available within each.”

Also Read: Reward and Be Rewarded

The guide is separated into four distinct categories:

Sponsored Content – Single Image Ads, Video Ads, Carousel Ads

Sponsored Messaging – Conversation Ads, Message Ads,

Lead Gen Forms 

Text and Dynamic Ads – Text Ads, Spotlight Ads, Follower Ads

Back in February, LinkedIn’s parent company Microsoft reported that LinkedIn sessions grew 30 per cent in the last three months of 2020, while the platform’s total revenue increased 23  per cent in the period. And with economic activity ramping up, as we move beyond the COVID-19 pandemic, we can expect LinkedIn to get more focussed, and see more activity moving forward, which could make it a bigger consideration. 

As such, it’s worth keeping this tool in mind. It’s a simple, but handy reference guide for your LinkedIn campaigns.

(With inputs from agencies)