Linkedin Launches Tools For Better Virtual Event Experiences

LinkedIn has announced the launch of some new elements to its live events tool, which will provide greater capacity for connections and interactions.

With the pandemic still disrupting live events, and forcing businesses and industry groups to seek alternative means of networking and community connection, LinkedIn has seen a big rise in live events hosted on its platform, with the creation of Live Events in the app increasing by 150 per cent, year-over-year.

“Starting this month, we’ll be beta testing this new interactive experience with Audio Events. We’ll kick off with a few thousand creators who will host events across different topics and themes – any member can tune in and participate. We’ll expand the ability to host Audio Events to more creators in the coming months, and we’ll start rolling out our Video Events format later this spring,” stated LinkedIn.

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The platform is launching an initial test of its own, Clubhouse-like audio events platform, which will enable users to tune into live discussions in the app, and participate by raising their virtual hand to join as a speaker, or posting likes in response to the chat.

LinkedIn also notes that it has solid capacity to highlight the most relevant audio sessions to each member:

“We have the professional context to recommend the most relevant events that can help you learn, network and be successful, and we’re investing more in surfacing these events to you. Whether an event by a creator or page you follow, or a topic you’re passionate about, we will surface the events that will help you reach your career goals.”

The developments could serve a valuable purpose – LinkedIn says that its new events options will be tested by “a few thousand creators who will host events across different topics and themes”