Kinesso Launches Kanvas for Marketing Developers
Kinesso, IPG’s marketing intelligence company, launched Kanvas, an update of the marketing and advertising Developer Community it launched last year. Kanvas allows users to address advertising and marketing technology challenges, including defining audiences, creating insights, and running and optimising campaigns. Kanvas now boasts nine APIs, with double-digit growth expected in 2022. Also Read: AI Plays […]
Topics
Kinesso, IPG’s marketing intelligence company, launched Kanvas, an update of the marketing and advertising Developer Community it launched last year.
Kanvas allows users to address advertising and marketing technology challenges, including defining audiences, creating insights, and running and optimising campaigns. Kanvas now boasts nine APIs, with double-digit growth expected in 2022.
Also Read: AI Plays A Vital Role In Between Human And Bot
Kanvas provides the following:
- Nine APIs with more than 120 endpoints that help solve for challenges, such as accessing untapped audiences; creating campaign insights and analytics; using data to drive continuously optimised campaigns; and features taxonomy standardisation to ensure accurate campaign measurement;
- Plug-and-play innovation, allowing users to build new solutions through its suite of APIs or by plugging in existing martech and adtech solutions;
- Proven results after initial testing with partners such as Acxiom, PlaygroundXYZ, and The Trade Desk.
“By putting the power of Kinesso’s technology directly into the hands of agencies and brands, Kanvas helps businesses craft meaningful experiences for people, with results that are meaningful to their businesses in a low-code and customisable way; the use cases are endless,” said Graham Wilkinson, executive vice president of product innovation at Kinesso, in a statement. “Kanvas fuels innovation by being open, accessible, and infinitely customisable, and unlike the most successful adtech and martech solutions, it is built for advertisers by advertisers. I look forward to seeing the many ways Kanvas contributes to better marketing experiences for people and better marketing results for businesses.”
“To drive addressable campaign success and to ensure seamless cooperation between departments, we rely on performance insights derived from data from across advertising channels that we can tie back to yield and product data,” said Luke van der Wal, online marketing innovation expert at Sunweb Group, in a statement. “Search and Social Reporting API accessible via the Kanvas platform aggregates all data sources through to a single endpoint and presents it in a user-friendly dashboard tailored to our needs.”
