Jumeirah Group Partners With Pointspay For Customer Benefits


Pointspay, the loyalty payment solution from Loylogic has tied up with Jumeirah Group to further expand its Jumeirah One loyalty programme network and enable members to spend and collect points with online retailers across the GCC.

The partnership builds on the existing partnership between Jumeirah One and Loylogic’s rewards solution, Pointshub, and by-invitation-only luxury media platform, Dezerved. With the addition of Pointspay to its rewards programme, Jumeirah One members will now benefit from all three of Loylogic’s loyalty solutions.

With Pointspay, Jumeirah One members who reside in GCC countries can ‘buy more and pay less’ by spending points instead of, or in combination with cash. Members can also earn additional points on cash payments and access exclusive discounts with some of the region’s leading online retailers, accelerating their journey towards Jumeirah’s extensive range of curated rewards.

Participating retailers span electronics, fashion, kids, perfumes, cosmetics, and experiences, including leading brands such as Sharaf DG, Jumbo, Mumzworld, Just Lounge, and Yas Marina Circuit.

Dominic Hofer, Founder and CEO of Loylogic, said: “We have built a fantastic relationship with Jumeirah Group through our existing partnerships with Pointshub and Dezerved. And with the addition of Pointspay, we are excited to help Jumeirah One members boost their spending power, rewarding them through an online shopping experience that makes collecting and redeeming points intuitive and completely seamless.”

Vicky Elliot, Senior Director Insights, CRM, and Loyalty at Jumeirah Group said: “Designed to enable our members to enjoy more of life’s pleasures, Jumeirah One is the perfect extension of the brand’s dedication to providing truly personalised and unforgettable experiences.

“We are constantly seeking new ways to enhance our proposition to deliver the very best benefits and cement Jumeirah One’s position as the leading loyalty programme in luxury hospitality. Loylogic is a trusted partner and by building on the success we have seen with Pointshub and Dezerved, we are introducing yet another way to reward and engage our valued members.”