HubSpot Debuts HubSpot Payments For Connected Buyer Experience 


Customer relationship management platform HubSpot launched the open beta version of its end-to-end payments solution, HubSpot Payments.

More than three-quarters (77 per cent) of B2B buyers consider their most recent purchase to be complex or difficult, according to research firm Gartner, which means longer purchase processes and more friction for customers as well as lost revenue for the seller.

HubSpot Payments is built into the HubSpot CRM, meaning business leaders can accept digital payments without writing new code or tethering myriad systems together. They can get paid faster and eliminate manual processes while buyers can use their preferred payment method after a few clicks.

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“For too long, B2B companies have suffered through painful sales processes that leave customers frustrated and lost revenue on the table,” said Brad Greene, VP of commerce and payments at HubSpot, in the company announcement.

“That’s why we’ve built HubSpot Payments to enhance the customer experience rather than slow it down. Because Payments is part of the HubSpot CRM platform, companies are able to collect payments in less time and with fewer tools, creating a more seamless experience for their customers. That’s a win-win for both our customers and the companies they serve,” he said.

HubSpot Payments works with all major credit cards and ACH payments. The company is waiving fees on the first $50,000 of ACH transactions processed through HubSpot Payments each month. The platform also includes payment links, recurring payments and native integration with HubSpot’s quotes feature in Sales Hub.