A globally-renowned, innovative retail festival will make its debut in the Middle East this December, launching in Abu Dhabi as a prelude to Abu Dhabi Winter Shopping Season, bringing with it a melting pot of creative offerings, progressive ideas and ‘future’ experiences from across the business and entertainment spectrum.
FUTR World, a collaboration between Retail Abu Dhabi, the retail platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), MP Singapore and FUTR Group, will launch in the UAE capital and run from the 9th – 11 December 2021 at Manarat Al Saadiyat. The event will see the emirate host the first-ever such event in the Middle East, which will give a significant boost to retail sector programming in the UAE capital.
“DCT Abu Dhabi is proud to host the inaugural edition of FUTR World Middle East in Abu Dhabi; our commitment to innovation highlighted by a three-year agreement to bring this globally significant event here, which will help to showcase our year-round programming of unique and first-in-the-region experiences,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “By forging significant collaborations with global partners such as MP Singapore and the FUTR Group, Abu Dhabi continues to expand its offering of world-class events, further cementing its role as an enabler and global hub for business and entertainment.”
Through joint ventures with innovators, leaders, retailers, artists, futurists, brands and influencers, the three-day event will focus on entertainment, innovation and lifestyle within three spaces – FUTR Live, FUTR Festival and FUTR Summit. With each space representing a unique proposition and experience, visitors can curate their individual journey through play, express themselves through music and culture, and engage in meaningful conversations with stakeholders and experts through a series of masterclasses and talks.
FUTR Live attendees will enjoy interactive workshops, an array of masterclasses from the World of food with MOB Kitchen & Impossible Foods to lifestyle hacks with influencers like Grace Beverley and extreme sports display with Red Bull’s BMX rider Viki’ Gomez to the UAE’s very own figure skating pioneer Zahra Lari.
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FUTR Festival will feature a world-class line up of progressive music artists taking to a new purpose-built stage at Manarat Al Saadiyat, while inspiring international and local brands, retailers and start-ups at FUTR Summit will provide an unrivalled networking environment, providing insightful discussions and education on future trends. Attendees will include Gareth Rees-John, Chief Digital Officer of Kurt Geiger, Mike Butcher MBE, Editor at Large, Tech Crunch, Blaise Bellville, CEO & Founder, Boiler Room, Jeff Hoffman, Co-Founder, Priceline.com/Booking.com and many more industry champions.
The event will focus on progressive change and spotting revolutionary trends in the future of retail, marketing, and commerce. While innovation summits have taken place across Asia, Europe, US and Oceania since inception, Retail Abu Dhabi will continue to provide unparalleled retail offerings and experiences to the emirate’s residents and visitors at first ever global FUTR World, further enabling opportunities for both stakeholders and consumers in the emirate, reinforcing the capital’s position as an exceptional international retail and tourist destination.
“FUTR World is the first of its kind in the world and we are very happy to have the opportunity to launch this brand-new event in Abu Dhabi, with the kind support of DCT Abu Dhabi. FUTR World is a landmark festival that will convene thousands of innovators, exceptional leaders and influencers for three days of inspired conversation, world-changing ideas and meaningful takeaways,” said Shane White, Managing Director, at FUTR Group.