Facebook is launching Reels for iOS and Android users in more than 150 countries for creators around the world to grow their communities.
To help creators earn money from Reels, Facebook is expanding tests of overlay ads, starting with banner and sticker ads.
“We’re creating a variety of opportunities for creators to earn money for their reels. Our Reels Play bonus program, part of our $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels. These bonuses have helped creators like Jason the Great fund their reels creation and better understand what types of content works on Facebook. In the coming months, we’ll expand the bonus program to more countries, so more creators can get rewarded for creating reels that their communities love,” said Facebook on their website.
Building on its deep experience in helping creators earn meaningful income from its monetisation products like in-stream ads and Stars, the company is also building direct monetisation options for Facebook Reels through ad revenue share and fan support.
“We’re starting with two formats: banner ads that appear as a semi-transparent overlay at the bottom of a Facebook Reel, and sticker ads: a static image ad that can be placed by a creator anywhere within their reel. These non-interruptive ads enable creators to earn a portion of the ad revenue.”
The tech giant is also launching brand suitability controls, including Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner and Sticker Ads in Facebook Reels in every region they are available, giving advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign.