fabric Launches B2B Platform To Help Optimise Business, Sales Operations

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Headless commerce platform fabric launched a B2B platform for distributors, manufacturers and wholesalers selling to small, mid-market and enterprise-scale businesses.

“B2B buyers and sellers are increasingly looking for ways to optimise sales efficiency, streamline business operations and leverage digital marketplaces to deliver better customer experiences,” stated the company.

The platform’s B2B-specific features include bulk ordering, contract-specific catalogues and pricing, and integrations with existing enterprise resource planning suites such as NetSuite, BlueYonder and MS Dynamics.

Also Read: B2B Marketing Campaign: Role of AI and Social Media Marketers 

The platform has three chief components: an experience platform where marketers can set up a digital storefront, a place for business owners to manage day-to-day orders and related tasks, and a range of commerce application programming interfaces (APIs) to power traditional B2B use cases, like shared shopping carts and reordering.

“Our economy is going digital, and trillions of commerce dollars are shifting online in the coming years,” said Faisal Masud, CEO, fabric. “Buyers want to shop online, however, too many B2B companies still rely on manual, in-person sales operations, and lack modern commerce technology.

“fabric is helping these companies grow with our modern, API-driven headless commerce platform and operating experience.”

The launch comes just weeks after fabric rolled out fabric Marketplace, a tool the company says can “substantially increase the number of products available to brands and merchants to sell, thus generating more revenue through new, innovative dropship technology.”