eyewa Opens Its First Physical Store In The UAE; Plans Expansion
eyewa, online eyewear retailer, is opening its first store in the UAE at City Centre Mirdiff as part of a brisk Mena-based growth push. The homegrown retail brand plans to launch 100 outlets in key locations across the region by 2023. These ambitious expansion plans have been made possible thanks to a Series B funding […]
Topics
eyewa, online eyewear retailer, is opening its first store in the UAE at City Centre Mirdiff as part of a brisk Mena-based growth push. The homegrown retail brand plans to launch 100 outlets in key locations across the region by 2023.
These ambitious expansion plans have been made possible thanks to a Series B funding round of $21 million, which was announced in June this year and co-led by Kingsway and Nuwa Capital, with participation from French partners, Endeavor Catalyst, Derayah, Palm Drive, and Hardy Capital.
Not only will this development extend the company’s market reach exponentially, it will secure its position as a truly omnichannel brand, offering the same seamless customer service, attention to detail and commitment to quality across all touchpoints.
Since the UAE-born company was founded in 2017, eyewa differentiated itself from competitors by championing local talent and directly responding to the wants and needs of customers in the Middle East by creating three entirely unique house labels.
Also Read: Retail Disruption – Key Challenges Facing Retailers in the Middle East
True innovators in the field, this latest move into bricks and mortar retail is indicative of a customer-centric approach that has been synonymous with eyewa’s success so far and has seen the company establish themselves as one of the largest tech-enabled eyewear specialists in the region.
The aesthetically beautiful, ergonomically designed open-plan 150 square metre flagship store in City Centre Mirdiff is the work of French designer Pierre Brocas and architect Nada Oudghiri and has a pared-back, modern art gallery-like feel to it, with eyewear of course being the star attraction.
Boasting interactive screens, hanging installations and a striking colour palette that reflects the brand’s contemporary vibe, a visit to an eyewa store is intended to feel like an interactive experience rather than merely a shopping expedition.
Anass Boumediene, Co-Founder of eyewa, comments; “Today marks the beginning of an exciting journey for eyewa with our very first UAE store. This is just the start of our ambitious expansion plans, and we look forward to opening many more stores in the future, and welcoming our customers to them.”
