Eros Now Selects Logituit to Enhance CX 


Eros Now, an over-the-top (OTT) South Asian entertainment platform owned by Eros Media World Plc, a global entertainment company, selects Logituit to build and integrate media solutions for a superior viewing experience on its platform.

Logituit will integrate LogixPlayer across Eros Now platform on multiple devices and build and maintain custom apps on Mobile and Television Platforms like iOS, Tizen, WebOS, Roku, and other leading OTT platforms. LogixPlayer is Logituit’s flagship OTT player, currently powering India’s top OTT content providers, delivering unmatched viewing experiences for over 25+ Million users across the globe.

Commenting on the partnership, Eros Now Strategy and BD Lead Anupam Sengupta said, “We are delighted to have Logituit on board as our technology partner. We will harness Logituit’s domain expertise and innovative products to bring innovation that will deepen user engagement and provide a delightful viewing experience to our users.”

“We are pleased to partner with Eros Now in their growth and transformation journey to become the most preferred OTT platform in the world,” said Biswarup Dasgupta, Co-Founder and head of media practice at Logituit. “Logituit will bring its deep domain knowledge in the media and OTT industry along with world-class technology capabilities in artificial intelligence (AI) and machine learning (ML) to enable Eros Now to innovate at speed,” he added.

This engagement will help Eros Now re-imagine the customer experience and engagement, establish competitive differentiation in the marketplace, and drive growth by improving user experience, enhanced playback experience, and innovative ad insertion techniques.