Dubai's Emirates To Invest $27M In Retail
Customers who walk into the shop can also immerse themselves in the airline’s signature products via virtual or augmented reality technologies and try out the airline’s new cabin offering. Dubai’s long-haul operator Emirates Airlines is revamping its retail locations and is set to invest millions of dollars in boosting its appeal to travellers. The airline […]
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Customers who walk into the shop can also immerse themselves in the airline’s signature products via virtual or augmented reality technologies and try out the airline’s new cabin offering.
Dubai’s long-haul operator Emirates Airlines is revamping its retail locations and is set to invest millions of dollars in boosting its appeal to travellers.
The airline opened its first pilot “Emirates World” store in Dubai’s Jumeirah district. It is likely to invest $27.2 million (AED 100 million) over the next three years as part of its retail strategy.
The new concept store, a first of its kind for the airline, occupies a 3,000-square-foot space in Jumeirah Town Centre. It is meant for customers to “shop for all their travel needs in a lounge-like environment”, the airline said in a statement.
The store features curated merchandise and travel accessories and enable customers to interact with travel consultants that can offer one-stop-shop services, including airline ticketing and customer support related to Emirates Holidays and Skywards.
Other in-store offerings
Customers who walk into the shop can also immerse themselves in the airline’s signature products via virtual or augmented reality technologies and try out the airline’s new cabin offering, the Premium Economy seat, which is on display at the store.
“The opening of this latest concept store is an expression of our retail vision for the future and marks the first of several stores we’ll be opening in the coming years across our network,” said Adnan Kazim, Emirates’ Chief Commercial Officer.
The airline reported a half-year profit of $1.09 billion (AED 4 billion) this month, a turnaround from last year’s loss of $1.58 billion (AED 5.8 billion). Its revenue and operating income went up 131 per cent to $13.64 billion (AED 50.1 billion).
The strong turnaround was driven by robust passenger demand for international travel across several markets.
