Data-Driven Marketing Platform Ascent360 Integrates with Shopify
Ascent360 has announced that their data-driven marketing platform is launching on the Shopify App Store to help Shopify merchants unlock and leverage the power of point-of-sale and eCommerce data for their marketing. The power of these combined solutions activates important customer data and transforms it into targeted segments, automates meaningful omnichannel engagement, and results in […]
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Ascent360 has announced that their data-driven marketing platform is launching on the Shopify App Store to help Shopify merchants unlock and leverage the power of point-of-sale and eCommerce data for their marketing. The power of these combined solutions activates important customer data and transforms it into targeted segments, automates meaningful omnichannel engagement, and results in long-term retention.
The Ascent360 offering for Shopify helps bring the data merchants are already collecting to life. With every eCommerce transaction, powerful data points are being collected, yet the information lacks actionable insights for future marketing. With the support of Ascent360 platform, Shopify customer data can be ingested and cleansed to create a clearer picture of purchase behaviour, easily segment customers, and provide a strategic approach and platform for personalised messaging. The integration makes the data that is being collected much more powerful and creates a seamless omnichannel marketing experience.
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Many retailers have found themselves stuck in a marketing rut of general outreach and time-intensive manual processes. This can make it difficult to keep customers engaged and coming back, while also contributing to the challenge of accurately measuring marketing ROI. Ascent360’s data-driven marketing platform has an extensive library of ready-to-send campaigns available such as emails that can be personalised for each customer segment. It also features out of the box reporting that helps companies measure marketing attribution and determine which campaigns are having the greatest impact on conversion and retention.
Scott Buelter, CEO at Ascent360, expressed the importance of this integration and the benefits it can provide for busy retailers. “By combining the capabilities of two robust, data-centered platforms, retailers gain unique access to a more focused customer view,” he said. “Ascent360 allows Shopify merchants to unlock the power of the customer data and deliver personalised 1:1 messages at scale. They can make the data work for them.”
