ContentSquare Partners With Namogoo

ContentSquare-Partners-With-Namogoo

Namogoo’s technology automatically gathers non-personal data on customer devices and commerce behaviour and the impact such variables have on the overall customer journey.

Contentsquare, a provider of digital experience analytics, has partnered with Namogo to add contextual information to Contentsquare’s unique customer behaviour insights, especially for first-time and unknown site visitors.

Namogoo’s technology automatically gathers non-personal data on customer devices and commerce behaviour and the impact such variables have on the overall customer journey. Its segments are built on 1.2 billion unique monthly visitors of the leading ecommerce and retail companies in the United States and Europe.

Contentsquare analyses 3.2 trillion customer interactions monthly to give its clients unique customer behaviour insights.

“What’s unique about this partnership is that it gives brands an unprecedented understanding of first-time and unknown visitors that relies on contextual CX insights rather than the information traditionally gleaned through customer profiling. For example, we can now understand whether first-time visitors are tech-savvy or not, allowing businesses to create personalised experiences that are relevant to that particular segment,” said Gilad Zubery, executive vice president of global business development and partnerships at Contentsquare, in a statement.

“This integration is monumental for retail analytics as it gives an in-depth view of unknown visitors, their behaviour, their devices, and their journeys. Our segments and predictions of visitors’ intent and likelihood to buy and visit again or engage with the merchant’s actions do not rely on personal data or history. They are unique in the market and give an excellent edge to the ones who use them. We’re excited about this next step in our partnership with Contentsquare, which augments its Cookieless Experience Analytics Solution.

We look forward to increased growth and customer satisfaction in the coming months,” Ohad Greenshpan, chief technology officer and co-founder of Namogoo, in a statement.