The platform is powered by TesseractDB, CleverTap’s proprietary data engine, which is built for real time triggering and segmentation with high performance, low latency, and massive economies of scale.
CleverTap, an all-in-one customer engagement platform, unveiled CleverTap Gaming. It will go live in the summer of 2023. Through full player management, the latest offering will help boost revenue from LiveOps, Lifecycle Marketing, and Remote Configuration by 3x, via enhanced personalisation across the entire player journey.
The platform is powered by TesseractDB, CleverTap’s proprietary data engine, which is built for real time triggering and segmentation with high performance, low latency, and massive economies of scale. CleverTap Gaming brings holistic and sophisticated multi-channel campaigns inside and outside the in-game experience. With a simplified UI, it reduces the dependence on technical teams and increases operational efficiency. By leveraging CleverTap’s proprietary TesseractDB, it offers rich granularity with unlimited data points and no restrictions on lookback period.
Previously, the lack of these features could have been a limiting factor for game studios trying to maximise retention and lifetime value, but CleverTap Gaming unlocks these use cases enabling game studios to scale their personalisation efforts to new heights. Also, given its versatility,
CleverTap Gaming offers a vast array of benefits within various functions in typical game studios:
- LiveOps: With over 2000 unique player attributes (10x more than industry average), LiveOps Managers can improve the relevance of their offers with much more granular insights into user behaviour and preferences.
- Marketing: Consumers have vastly different preferences and a single journey does not fit each and every one of them. As such, conditional logic, advanced branching, and unified composition flow across all channels can help marketers plan campaigns with contingencies in mind. The advanced segmentation feature can also help marketers create better targeted campaigns from the outset.
- Development: The ability to integrate with existing backend solutions lowers the barrier to transition for gaming studios with other solutions. Native Unity SDK means the platform can enhance developer productivity and shorten release cycles considerably.
“Modern gaming is evolving. They are no longer static endpoints – and with features like LiveOps and Remote Configuration, developers are empowered to make changes in real time without the constraints of approvals and a relaunch.” said Lawrence Hsieh, Principal Product Manager at MobilityWare. “CleverTap Gaming gives us an all-in-one cost effective solution that ensures consistency and efficiency while not only developing, but also promoting an update.”
“With over 2.6 billion mobile game players globally, it is only a matter of time before the growth trajectory flattens out and retention becomes a bigger area of focus. We hope that CleverTap Gaming can accompany those studios looking to stay ahead of the curve by maximising their pre-existing user base via personalised and relevant messaging.” said Sunil Thomas, Co-founder and Executive Chairman at CleverTap. “When we acquired Leanplum last year, we looked to strengthen our footprint within various verticals and geographies. CleverTap Gaming is another step in this direction, and we are confident that it will further accelerate our growth journey.”