According to Joshua Kreitzer, agency Founder and CEO, Profitero also has named Channel Bakers a “Certified Profitero Pro Partner” that can combine these analytics with advertising, content and supply chain optimization services to help more brands realize maximum ROI on their marketing efforts.
“The Profitero partnership will provide us with a breadth of new tools enabling us to produce strong insights we can shape into comprehensive eCommerce and Advertising strategies” said Joshua Kreitzer, Founder and CEO of Channel Bakers.”
“Profitero’s pure-play technology business model offers tremendous synergy with Channel Bakers as a global full-service strategic eCommerce and Retail Media advertising agency,” Kreitzer said.
Noting that the largest consumer brands have responded to a 44% growth in 2020 online sales with investments in sophisticated in-house data analytics teams, Kreitzer said smaller brands lacking such resources can now work with Channel Bakers plus Profitero to level the playing field within the eCommerce landscape.
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“We partnered with Profitero because we have not seen any other retail benchmarking and market share tools available that deliver consistent accuracy for our clients,” said Kreitzer, while adding that, on average, brands using Profitero grow their eCommerce sales 70 percent faster than category competitors.
According to Sarah LaVallee, Channel Bakers’ Vice President of Client Success, the agency was chosen among a small list of best-in-breed agencies based on its understanding and servicing the needs of small teams, especially when it comes to Amazon.
“Our experience and knowledge of Amazon and its new products along with our global presence create a strong synergy for our relationship with Profitero and will have a huge impact on our client success,” LaVallee said. “We believe that people, plus the right tech is what delivers the best eCommerce and retail media outcomes that brands are looking for from their agencies in today’s retail landscape.”