B.TECH Launches App For Retail Sector


The new app aims to empower local merchants by offering a suite of digital solutions and products to help them grow their businesses

B.TECH, Egypt’s consumer electronics retailer and home appliances distributor, announced the official launch of the deel app, an omnichannel platform serving local merchants. The new launch cements B.TECH’s focus to digitalise the local traditional retail sector while creating opportunities for small and medium businesses.

The deel app is powered by B.TECH and set to create a digitalised retail operating system to empower local merchants. The deel app offers merchants the full spectrum of services to ensure efficiency and transparency while helping merchants start and further grow their businesses. Among the services provided through deel are inventory management, B2B and B2C marketplace listing, marketing solutions, doorstep delivery, store designs, and training courses through B.TECH Academy, in addition to analytical tools and a logistics marketplace through Aramex, Sprint, and Movex.

Deel offers more than 100,000 SKUs at wholesale pricing from more than 50 companies, including Samsung, LG, Xiaomi, Fresh, Kiriazi, and Beko and serves over 5,000 retailers on the platform in 27 governorates through 48 stores delivery and warehouse pickup services and a weekly replenishment cycle.

As part of Egypt’s digital transformation and financial inclusion strategy, deel introduces a wide array of e-payment solutions, including credit payment terms, online payment methods, microfinance facilities, inventory finance, flexible payment terms up to 90 days, and BNPL services.

Dr. Mohamed Khattab, Chief Transformation Officer, said, “with deel, we aspire to empower small and medium businesses, create more opportunities for them and help them fulfill their potential amid steady growth in the e-commerce sector.”

The platform will meet the needs of the retailers and fill a much-felt gap in the B2B sector. With diligent R&D and one-on-one meetings with over 200 buyers, we have come to understand the challenges they face and tailored a customer-centric app that speaks to their needs.”

The keynote speakers shared their views on the local retail sector, the most significant distribution trends, the key challenges facing the sector and local merchants alike, and the value deel bring to the market.

According to a report by market research agency GfK, the ecommerce market in Egypt is currently witnessing a 50 per cent YoY growth rate, with 42 per cent of customers having purchased a product or a service online. Meanwhile, the electronics category takes the lion’s market share of traditional retail at 60 per cent.